Music Video – Reversal?

I appreciate the storyline/context and attempt to reverse gender roles in music videos, but do not think it succeeded… thoughts?

Alia

 

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6 thoughts on “Music Video – Reversal?

  1. I was just about to post the same video because it’s definitely getting a lot of buzz regarding to how she’s recreating and featuring throwbacks to some of her most famous looks of all-time, but it’s also being compared to Robin Thicke’s “Blurred Lines” video, in this case, objectifying the men as a way to reverse gender roles and what not.

    I thought the intro was somewhat interesting, but I don’t think it was successful in demonstrating the role reversal. You still see Jennifer Lopez and her back up dancers dancing all seductive, as women always do in any music video. They’re all strutting their stuff, making the purpose of the music video a double-standard.

    This MTV article aims to explain how this is basically a Robin Thicke’s “Blurred Lines” video for women.

    http://www.mtv.com/news/articles/1724166/jennifer-lopez-i-luh-ya-papi-video.jhtml

    Luis Ramos

  2. In addition, the use of “papi” and “mami” is somewhat of a problem. Those are slang words often used to be affectionate towards others, especially when you’re trying to be sexy and flirtatious. Again, here we see women being portrayed like they always are, which in a way, makes me feel like the portrayal of women in the media WILL NEVER CHANGE no matter the attempts people make.

    Luis Ramos

  3. I would like to see actual written attempts of what people like J-Lo and Beyonce actually want to show with their music videos–where they are getting their so-called feminist views from. There’s so much ambiguity with videos such as this one. I’m never sure that actual feminist ideas can come from a music industry which uses patriarchal tactics of sexualizing women in order to make money. “I Luh Ya Papi” comes from Capitol Records, which is owned by Universal Music Group, a record company highly entrenched in the music industry and really controls so much of the music that we listen to.

    A list of Universal Music Group’s artists can be found here: http://en.wikipedia.org/wiki/List_of_Universal_Music_Group_artists

    Alternatively, here is a list of Sony Music Entertainment artists (this one features Beyonce):
    http://en.wikipedia.org/wiki/List_of_Sony_Music_artists

    Maybe not all of our favorite artists are on these lists, but keep in mind that one of the only ways to make money in the music industry is to sign with one of these labels. I’m not sure if these labels would allow women such as Beyonce or J-Lo to really make feminist music.

  4. It was a nice attempt, but as Luis said, it still doesn’t go all the way to completely reverse gender roles in music videos. I also would like to know whether people think that objectifying men is an effective way of promoting gender equality.

    Zoe

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