Karen Dayanna Cardona
The super-bowl just passed and as scrolled down my Facebook news feed I could not help but notice the large amount of beer boxes and large amounts of greasy foods such as extra large pizzas and buckets of hot wings that my male friends were uploading. One of tweets on my twitter even read “ beer, football, wings, and bitches!! What else could I ask for”? This shocked me, the fact that women were placed next to objects, as a form of commodity was simply disgusting. While reading Messner and Montez de Oca I realized how they mentioned that the Super Bowl ads target an audience of boys and men, the Super Bowl then becomes a space for men to drink, prove their manhood and objectify women.
The categories are infinite, according to Messner and Montez de Oca, in the group of the Super Bowl watchers there are four types: losers, buddies, hotties, and bitches. Here the only time in which the woman is seen in a superior position is when she is considered a hottie and she has the potential to humiliate male losers. This however falls out the window when she is able to humiliate by being seen as a ‘sexualized fantasy’, nothing more but a piece of meat. While the only time that women are considered is when referring to the wives of girlfriends who are then considered ‘bitches’ since they appear as emotional or attempting to take away and eliminate the erotic fantasies that come along with the Super Bowl.
In the Adams and Coltrane readings we are presented to the role that boys and men play in families. The way boys learn to be transformed into men becomes quite interesting when there is a list of categories they must fulfill to be able to embody this categories. These categories that embody masculinity revolve around “ active, strong, independent, powerful, dominant, and aggressive”. The way Adams and Coltrane describe these aspects of masculinity was the same way the surveys that were presented in class last week showed that when asked what these traits usually embody, most said that it embodied male traits. Being a woman this definitely impacts me at a personal level, the fact that society believe that I cannot be active, strong, independent, or powerful it’s truly hurtful. All this simply based on the fact that I am a woman and not a male it gets me thinking what kind of opportunities are being held away from me for the fact that I am a woman.
Being raised in a pretty gendered home in which I was told that men were allowed to behave certain ways in which women were not, I never truly understood the impact that family has on one. Adams and Coltrane explains, “The family typically is considered the main institution for both production and reproduction of polarized gender values”. We are shaped by the ideas that our parents pass down to us often not realizing that the ideas that they are passing down to us is what once was also taught to them. Little things that I began analyzing that I never paid much attention to in regards to behavior in the house, for example the way the chores are divided. Back at home my parents always ask my little brother to help dad shovel the snow or help him take out the trash, my mom however always asks me to help her wash the dishes or cook. When one tries to studies these chores at a much deeper level one can start understanding how taking out the trash and shoveling the snow requires more physical strength than washing the dishes. From the little things here is where the larger idea that being ‘strong’ is a male trait.
Kimmel in Guyland, does a great job at trying to explain the way that men feel about the way they are treated when their buddies are not watching. The big point that I found almost all of us can relate in our high school years is how the insult “that’s so gay” is something that became and everyday saying in high school to describe everything and anything that represented something ‘uncool’ or ‘negative’. I used to use that word a lot when I was in high school because I was never personally affected by it so I was able to fully detach myself from any sentimental hurt this might possess. It wasn’t until a lot of my close friends began coming out to me and informing me how much they were affected by such insults that I sat down and realized how insulting using that word was, I no longer laughed when any of my friends would say that at the lunch table. To me it became something completely inappropriate to say because I was able to see the negative effects that it had on my friends.
One of my friends is currently a college freshman and says that he feels pleasured to drink in large amounts or quantities in order to prove his manhood and not be made fun of. This becomes a problem when many are so blinded by gendered norms that they don’t sit down to think that overdrinking and blacking out at a party does not signify the adquisisition of manhood. Drinking should not be considered a male trait, boys begin to drink excessively in an attempt to prove a point, and this however can lead to many wrong and in many cases deadly decisions.